PUMA dominates the uncharted with award winning hologram sneaker drop


The Drum – Best use of technology 2020

The Drum – Best use of innovative media 2020

OBIE Custom Installation – Silver

Puma X Firefly

Firefly is an innovative OOH platform famed for delivering creative campaigns via its street-level digital network.

PUMA needed an idea to raise awareness of their new basketball sneaker and connect to hoops fans.

Via Whisk, they tapped Firefly and placed 3D animated Holograms of the new shoe projected above cars, circling Chicago during the weekend of the All Star game.

This latest effort around a buzzy NBA event takes things to a new level with floating holographic imagery near some of Chicago’s most trafficked landmarks, potentially extending the campaign’s reach to more passersby.

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