Papa Johns X Beyond The Summit

Papa Johns X Beyond The Summit

We helped supercharge Papa John’s gaming strategy by facilitating a 12 month campaign with one of the fastest growing esports and gaming networks, Beyond The Summit.

Just four weeks brought incredible performance: foot traffic to the new Fifth Avenue flagship store increased 136% and people who were exposed to Firefly ads were 1.4x more likely to visit the store after seeing the creative.

They collaborated on a Super Smash Bro’s community initiatives, including sponsorship of 12 major tournaments, a bespoke content series, branded commercials and social media competition to win $50,000.


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