A New Solution For Shifting Ad Landscape

Bushmills X Mirriad

Mirriad is the world leading post-production in-content advertising platform that can insert product, advertising and brand messages into video content.

Bushmills chose to engage Mirriad’s In-Video Advertising to embed content into the most contextually relevant scenes in VICELAND, knowing this was the best premium content to reach its target audience of males 21-34.

The Bushmills campaign leverages VICE’s unique connection with millennial audiences and is one of the ways VICELAND is experimenting with the traditional linear advertising model as the network continues its international expansion in the coming months.

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